The most recent episode of online video talkshow CU Broadcast features brass CEO Bryan Sims talking about an opportunity he sees for credit unions: lending to young adults.

With few prospects for work, many young adults find themselves back in their parents' homes, living on credit, Sims said. Those conditions lead to poor credit scores, but may not accurately depict their real lending risk for financial institutions.

"There's a huge gap between the credit scoring system and what's happening with young people," he said. "Those are going to be some of the things that are huge as we try to figure out how we get people in the pipeline because the system right now just doesn't work."

brass specializes in reaching young adults through magazine and multimedia content written for young adults, by young adults. In addition, the brass STUDENT PROGRAM makes materials available free of charge to high schools around the country with in-class resources for teachers.

brass|MEDIA's Bryan Sims talks motivating students to better understand finances... from CUbroadcast on Vimeo.

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Contact:
Matt Neznanski, Director of Communications
mattneznanski@brassmedia.com
(541)753-8546