brass CEO Bryan Sims joined the Why Gen Y Live Webcast on Sept. 9. Host DeAndré Upshaw and Sims talked about the beginnings of brass, expanding the brass Student Program into a national initiative and how to reach young adults.

"People don't want to be patronized or talked down to. Doing it in a conversational, peer-to-peer style is something we've based our company on," Sims said. "Really, people just want straight information in an easy to understand format."

Sims also said families are understanding the importance of the money side of life.

"74 percent of parents of high school students are more concerned about personal finance than they are about drugs or alcohol. That's a huge deal," he said.

Plus, Bryan and DeAndré do the robot.

Watch the whole 30-minute video on the Why Gen Why 30 Website.