GALVESTON, Texas - Credit unions will have to change the way they do business if they are to reach young adults, 22-year-old CEO and founder of brass|MEDIA Inc. Bryan Sims told attendees at the opening session of Texas Credit Union League's 77th Annual Meeting April 19 at the San Luis Convention Center.

Among his suggestions, Sims urged credit unions to explore ways to become more technologically savvy by improving accessibility for young adults who regularly use cell phones and Internet sites such as myspace.com and facebook.com. With 42 percent of loan applications nationwide being submitted over the Internet between the hours of 5 p.m. and 8 a.m. according to Sims, credit unions need to provide this service. Interactive satellite maps that include bank and ATM locations are currently being developed for use in new cars. "Where are all the credit unions [on these maps]," Sims asked.

TCUL also announced new inductees, John Arnold and Clyde Choate, into its Hall of Fame and unveiled the new name and design for TCUL's member publication, Lone Star Perspectives.