A. Former brass cover stories receive huge recognition
B. Bell Com Credit Union Releases brass results
C. Company in UK starts peer to peer banking
A. Individuals from former brass cover stories receive huge recognition
The people we interviewed for the past two cover stories for brass, Jennifer Corriero (February 2005) and Grayson Boucher, a.k.a. "The Professor" (May 2005) have both gone on to receive some significant recognition. Just one month after Grayson's appearance on brass he made the cover of Sports Illustrated, while Jennifer Corriero is being quoted on the sides of Starbucks coffee cups all across the country. The Starbuck's spot has been held before by names such as Al Franken, Quincy Jones and Michelle Kwan.
To view our past issues click here
To view Grayson on the cover of Sports Illustrated one month later, click here
To see Jennifer's quote, look for "The Way I See It #48" on the side of specified Starbucks coffee cups.
B. Bell Com Credit Union releases brass results
After sending 2,168 subscriptions of brass out to their 17-24 year old members, Bell Com Credit Union tracked data over 6 months after just two issues of brass. The results were a before and after comparison from 10/31/04 (before brass) and 5/31/05 (after two issues).
- 17% Combined Loan Balance Increase-3% Combined Deposit Balance Increase9.4% increase in average accounts per member
- 8.9% increase in new checking accounts
- 18.1% increase in debit card use
- 42% increase in PC branch use
- 8.9% increase in new loans
- 13% increase in Visa Card Use
- 62.6% increase in E-Statements
C. Company in UK starts peer to peer banking
Imagine Ebay merging with a financial institution, and you have a decent idea of what Zopa is doing in the UK. With the concept that individual people make better lending decisions than banks, Zopa allows individuals to loan other individuals money based on a variety of criteria in an online exchange platform. With the phrase, "People are better than banks," who knows, maybe in the next few years members will be lending to other members. For more information visit www.zopa.com.