WEST PALM BEACH, FLA.- In 2005 creativity in showcasing the credit union difference was key in credit union marketing efforts.

Beyond just billboards and television/radio spots credit unions opted to play up their brand identity with a focus on stepping up to sponsor local and national events ranging from a skateboarding competition or a national motorcycle show to cultural art festivals.

Credit unions also found new ways to deliver their messages more effectively. From replacing newsletters with eye-catching, more informative magazine formats and offering podcasts, to tapping sport celebrities as spokesman and issuing DVDs that focus on promoting financial literacy in a fun format.

Here's a look at just a sample of how credit union marketing chose to stand out from the competition this past year:

(The May 2005 cover image of brass|CU featuring The Professor is placed directly next to a cover image of Sports Illustrated featuring The Professor in the Credit Union Times article layout)