Bryan Sims, a 20-year-old college student who founded brass|MEDIA, chastised credit union officials for failing to market properly to young adults. His magazine addresses issues of young adults, money and how it affects lives. His motto is ‘young today, rich tomorrow.'

He described the 18-25 age group as the credit union industry's ‘forgotten market.' He suggested that officials change that age category to 17-25 to give credit unions a chance to better reach that demographic, since most companies wait to target young people once they turn 18. ‘Credit unions stop marketing when everyone else starts,' Sims said. ‘We (young people) can be very profitable if you set it up right.'

Sims also urged credit unions to better cross sell to young adults, to do ‘lifestyle/life event' marketing and to add young people to boards and advisory groups.