In an article focusing on targeting younger members, the CEO Report recently interviewed Bryan Sims, CEO of brass|MEDIA Inc. The six subjects of the article in which Sims was quoted were:

1. Watch your language
2. Credit is not that dangerous after all
3. Afraid of delinquencies? Then push debit.
4. Target the graduation jump
5. Put your name in the right places
6. Be the socially responsible choice