How Financial Institutions Engage Generation Y

Facebook

Fairwinds Credit Union

The credit union Facebook "page" currently with the most "fans" appears to be Fairwinds CU, with over 1,000 fans. While many pages are sparse and appear to have been created by an intern without devoting enough time for maintenance, this page has a compilation of tips, videos and fairly frequent comments from users.  More »

Targeted Service

PNC Virtual Wallet Student

A service provided by PNC designed specifically for college students to help them better manage personal finances.  More »

Twitter

Michigan State University Federal Credit Union

Recently celebrating their Twitter one-year anniversary, MSU FCU is a "veteran" when it comes to credit unions interacting on Twitter. MSU FCU uses Twitter as a blend for both community and credit union updates, while also conversing with members about both good and bad experiences.   More »

Blog

Verity Credit Union

Verity was one of the first credit unions to begin blogging. Specifically, they've involved a number of staff members in contributing and organizing an editorial calendar that ensures consistent updates and diverse content/ perspectives.  More »

Targeted Service

Bank Spirit Card

Example of banks tying debit cards to high school logos and donating a percentage back to the schools.  More »

Challenges/participation

First Tech Credit Union's U-Turn Challenge

First Tech CU launched the U-Turn Challenge as a competition for members to become more financially fit and get advice from experts for the chance to win $10,000.  More »

Product Reviews

Delta Community Credit Union

Many young adults and other social media users have become accustomed to product reviews on sites like Netflix and Amazon. Some credit unions, such as Delta Community CU, allow members to post comments and reviews of their products.  More »

Social networks

Arizona State Savings Credit Union

Arizona State Savings CU, which has many state workers in its membership, created an online community to help members share tips about job searches, financial assistance and more during a critical time.  More »

Targeted Marketing Campaign

State Farm Launches Guerilla Campaign

An innovative targeted marketing campaign from State Farm Insurance targeting young adults to promote renter and car insurance through a multi-channel approach including online banner ads, movie trailers, gas pump toppers, Facebook social ads, street team materials, and agent giveaways.  More »