In an effort to connect financial institutions with young adults, brass|MEDIA Inc. partnered with two financial institutions to survey young adults and parents. The aim of these surveys was to gauge how parents and young adults felt about their financial institutions, financial literacy, and receiving brass|MAGAZINE.  More »

Fidelity Investments released research on both Generation X and Y in August of 2008. The research indicates that when it comes to how both generations view and make decisions about money, they are often conflicted between their intentions and actions. More »

A document accompanying a presentation on views on the market potential of Generation Y as a growing customer base; the critical role Web 2.0 technologies play in engaging Gen Y; and the innovations that exist in capturing, nurturing and retaining this important demographic. More »

An Associated Press and MTV collaboration; an extensive online interview of more 1,280 young adults examining the stresses financial issues, money and happiness. "Today's young people have a complicated relationship with money, dismissing it as a paramount source of happiness yet conceding its power over them..."  More »